Welcome to Make Pots of Profit

Chilled Yogurts and Potted Desserts is a
BIG opportunity for Convenience

£2.9 BILLION * annual sales, making it the THIRD LARGEST category in chilled

6.7 BILLION * eating occasions each year…that’s 99 occasions per person

14% of these occasions * should come from Convenience stores like yours!

That’s 938 MILLION * occasions up for grabs

*Kantar World Panel Online CYPD | 22-Jan-23 | 52 w/e

Get the Basics Right

Follow these 3 simple steps to grow your sales:

  • Keep it simple and consistent

  • Cater for a variety of demographics including age and life stage

  • Know your customer: make sure all needs & missions are covered

  • Yogurts for Top Up and Meals, Desserts for Impulse Buys and Meal Solutions

  • Use signage to inspire shoppers and encourage additional sales

  • Use realistic pricing and ensure promotions are right for customers

Chilled Yogurts and Potted Desserts
Shelf Guide

Milk Drinks
Shelf Guide

The Milk Drinks category is huge, worth £700M annually*, and
50% of sales* are in Convenience

That’s 219M bottles sold every year* in stores like yours! Equivalent to
6 bottles per adult per year*!

Flavoured Milk in Convenience is growing, with value sales
outperforming supermarkets

*Circana | 04-Nov-23 | 52 w/e