Welcome to Make Pots of Profit
Chilled Yogurts and Potted Desserts is a
BIG opportunity for Convenience
£2.9 BILLION * annual sales, making it the THIRD LARGEST category in chilled
6.7 BILLION * eating occasions each year…that’s 99 occasions per person
14% of these occasions * should come from Convenience stores like yours!
That’s 938 MILLION * occasions up for grabs
*Kantar World Panel Online CYPD | 22-Jan-23 | 52 w/e
Get the Basics Right
Follow these 3 simple steps to grow your sales:
Keep it simple and consistent
Cater for a variety of demographics including age and life stage
Know your customer: make sure all needs & missions are covered
Yogurts for Top Up and Meals, Desserts for Impulse Buys and Meal Solutions
Use signage to inspire shoppers and encourage additional sales
Use realistic pricing and ensure promotions are right for customers
Chilled Yogurts and Potted Desserts
Shelf Guide
Milk Drinks
Shelf Guide
The Milk Drinks category is huge, worth £700M annually*, and
50% of sales* are in Convenience
That’s 219M bottles sold every year* in stores like yours! Equivalent to
6 bottles per adult per year*!
Flavoured Milk in Convenience is growing, with value sales
outperforming supermarkets
*Circana | 04-Nov-23 | 52 w/e
