“The steps and planogram make perfect sense and made a massive difference to the ease of shopping the fixture.”

Written By Andy Wickes

“Chilled Yogurts and Potted Desserts is often a forgotten category by convenience retailers. I’d recommend other retailers give Müller Make Pots of Profit a try, it’s easy to do and you’ve got nothing to lose. The steps and planogram make perfect sense and made a massive difference to the ease of shopping the fixture. What really opened my eyes was to see how things have moved on in the category, and spending half an hour doing this and putting in the recommended products reaps the rewards. Müller FRijj was also very successful, and it showed that we could do massive amounts with it.”

Retailer:  Justin Whittaker

Store name:  MJ’s Premier

Location: Oldham

CYPD shelf size: 3 shelf

Andy Wickes
Previous

“It has meant better ease of shop, and more awareness for shoppers of what’s in the store. ”
Next

“We’ve seen improved layout, ease of shop, shelf standout, increased sales, and increased choice. ”