“There’s no need to overthink this, it’s easy to follow the process and see the growth.”

Written By Andy Wickes

“If you have space and are serious about growing your chilled sales and having a larger basket spend, you need to give serious consideration to what you stock. Müller has done the work and these assets are there to use. There’s no need to overthink this, it’s easy to follow the process and see the growth. Müller FRijj sold extremely well. It’s a welcome addition. It tastes great, it sells well, what’s not to like?”

Retailer:  Sid Sidhu

Store name:  Budgens

Location: Kenilworth

CYPD shelf size: Full bay

Andy Wickes
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“We’ve seen improved layout, ease of shop, shelf standout, increased sales, and increased choice. ”