“There are loads of products out there; you need to cherry pick, and this does all that. Overall, I’d say it has been good, and it’s great to have people with knowledge helping us”.

Written By Andy Wickes

“I wanted us to be involved in Müller’s Make Pots of Profit because it’s good to work with experts who know the category in detail. Müller clearly understand their customers’ buying habits. There are loads of products out there; you need to cherry pick, and this does all that. The concept was easy to understand, and it would be very easy and quite straightforward for other people to do it. Overall, I’d say it has been good, and it’s great to have people with knowledge helping us.

We sold all the Müller FRijj lines during the trial. Shoppers already liked it; we’re stocking it permanently and it’s selling strongly”.

Retailer:  Simon Tuffill

Store name:  Spar Parkfoot

Location: West Malling

CYPD shelf size: 2 shelf

Andy Wickes
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“The planogram was easy to implement. It’s gone well, people are clearly buying more, because the sales have gone up. It’s great to try out new things”.